About Us
Where Luxury Meets Legacy
Afdeer Salts Ltd is the first Black-British owned luxury salt brand redefining how African
natural resources are represented on the global stage.
Born from a mission to reclaim Africa’s narrative, Afdeer transforms one of Somalia’s oldest
natural treasures into a world-class gourmet and lifestyle product.
A Heritage Older Than Trade Itself
For centuries, the salt plains of Hinlabi shaped regional trade routes and powered ancient
economies. Despite its purity and mineral richness, Somali salt was historically undervalued
and exported without recognition.
Afdeer exists to change that.
We don’t just supply salt we own the brand, the packaging, the story, and the value.


What Makes Afdeer Different
1. Scientifically Verified Quality
Each batch is independently tested in UK laboratories and confirmed at:
• 99% sodium chloride purity
• Natural trace minerals intact
Unrefined. Non-iodised. Additive-free.
2. True Somali Ownership & Traceability
Our supply chain is fully Somali-owned, from sourcing in Hinlabi to warehousing in the UK.
This ensures:
• Ethical harvesting
• Community impact
• Complete transparency
3. Retail-Ready & Certified for Global Trade
Every export shipment includes:
• Certificate of Origin
• Packing list
• Full documentation
• Traceability from source to shelf
Our Mission
To transform African natural resources into luxury goods that honour heritage, empower communities, and redefine global standards.
Our Vision
To position Afdeer as Africa’s premier luxury salt brand standing proudly alongside the world’s finest gourmet salts.
What Our Partners Receive
- UK lab test reports confirming purity
- Full traceability & documentation
- Bulk or retail-ready formats
- Reliable international fulfilment
