About Us

Where Luxury Meets Legacy

Afdeer Salts Ltd is the first Black-British owned luxury salt brand redefining how African natural resources are represented on the global stage.

Born from a mission to reclaim Africa’s narrative, Afdeer transforms one of Somalia’s oldest natural treasures into a world-class gourmet and lifestyle product.

A Heritage Older Than Trade Itself

For centuries, the salt plains of Hinlabi shaped regional trade routes and powered ancient economies. Despite its purity and mineral richness, Somali salt was historically undervalued and exported without recognition.

Afdeer exists to change that.

We don’t just supply salt we own the brand, the packaging, the story, and the value.

AFDEER SALTS cinematic diamond image
AFDEER SALTS white salt product image

What Makes Afdeer Different

1. Scientifically Verified Quality

Each batch is independently tested in UK laboratories and confirmed at:
     • 99% sodium chloride purity
     • Natural trace minerals intact
Unrefined. Non-iodised. Additive-free.

2. True Somali Ownership & Traceability

Our supply chain is fully Somali-owned, from sourcing in Hinlabi to warehousing in the UK.
This ensures:
     • Ethical harvesting
     • Community impact
     • Complete transparency

3. Retail-Ready & Certified for Global Trade

Every export shipment includes:
     • Certificate of Origin
     • Packing list
     • Full documentation
     • Traceability from source to shelf

Our Mission

To transform African natural resources into luxury goods that honour heritage, empower communities, and redefine global standards.

Our Vision

To position Afdeer as Africa’s premier luxury salt brand standing proudly alongside the world’s finest gourmet salts.

What Our Partners Receive

     - UK lab test reports confirming purity
     - Full traceability & documentation
     - Bulk or retail-ready formats
     - Reliable international fulfilment

Partner With Afdeer Salts
Cinematic AFDEER yellow salt packaging with dramatic lighting